CinemaNow, Intel Give PCs a Front Row Seat to Growing, Secure Library of HD Movie Content
SANTA CLARA, Calif.--(BUSINESS WIRE)--
CinemaNow, Best Buy's digital entertainment service, and Intel
Corporation are giving people the ability to enjoy a larger library of
premium high- definition content on their PCs. For the first time,
CinemaNow will offer 1080p HD movies for rental and purchase on 2nd
generation Intel® Core™ processor-based PCs with Intel® Insider™
Previously, only standard-definition movies had been available from
CinemaNow on the PC. CinemaNow has now added several hundred new
releases and popular catalog titles in HD from 20th Century Fox1
and Warner Bros. Digital Distribution for people who have Intel Insider
on their desktop, laptop or Ultrabook™. This is in addition to the
15,000 movies and TV episodes CinemaNow already boasts in its regular
catalog. HD content offerings from CinemaNow and Intel Insider are
expected to grow as more new releases and catalog titles are added
CinemaNow offers instant access to an extensive library of premium movie
and TV content with no subscription required. Through the service,
people can easily access video content on a wide range of
Intel Insider technology is a feature of 2nd generation Intel Core
processors that opens up a whole world of premium movies and
entertainment right from a PC. Previously, much of the 1080p HD content
had not been available on the PC due in part to content owner concerns
about security. Intel Insider is a hardware-based protection technology
that was designed to enhance security features in 2nd
generation Intel Core processors, which is the fastest-shipping product
in Intel history at over 75 million units shipped to date. With that,
Intel Insider is available to an immense user base that continues to
increase greatly by the day.
"We're thrilled to be among the first digital services to give customers
the ability to watch full-HD content on the PC via the Intel Insider
technology," said Chris Homeister, senior vice president and general
manager for entertainment at Best Buy. "With the new technology, we have
further expanded our service, therefore enabling more people to
seamlessly enjoy high-definition content on more devices."
"Our collaboration with CinemaNow has resulted in making the computer an
even more compelling platform for enjoying and delivering digital
entertainment," said George Thangadurai, general manager of the PC
Client Services Group at Intel. "Intel Insider has opened the doors for
premium content on more devices, and we're looking forward to deploying
this technology in next-generation Intel Core processor-based PCs1."
"The partnership with Intel and Best Buy's CinemaNow to bring HD digital
downloads of our movies to the PC will expand our reach to millions of
devices in the U.S. and potentially more around the world," said Mike
Dunn, worldwide president, Twentieth Century Fox Home Entertainment.
"CinemaNow and Intel are making secure HD content distribution a reality
on the personal computer, which is one of the most adaptable devices in
the world," said Thomas Gewecke, president of Warner Bros. Digital
Distribution. "We're delighted that consumers will be able to enjoy our
latest movie releases on their PCs."
CinemaNow is a digital entertainment service that offers instant access
to an extensive library of premium video content for rental or purchase,
including new release movies and TV shows, with no subscription
required. Through the service, customers can seamlessly access content
on a wide range of Internet-connected devices, including TVs, Blu-Ray
Disc* players and PCs from multiple manufacturers.
Intel (NASDAQ:INTC) is a world leader in computing innovation. The
company designs and builds the essential technologies that serve as the
foundation for the world's computing devices. Additional information
about Intel is available at newsroom.intel.com
Intel and the Intel logo are trademarks of Intel Corporation in the
United States and other countries.
* Other names and brands may be claimed as the property of others.
1 Availability of premium content may vary.
Alison Wesley, 408-765-0607
Erin Bix, 612-291-7965
Source: Intel Corporation
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